Best Time to Post on Instagram

The best time to post on Instagram depends on your business. If you're a fintech company, you might want to post before 3pm. Travel Instagrammers, on the other hand, should post after 7pm. However, there are also some important exceptions to this rule. Here are a few ideas.


The best time to post on Instagram depends on your audience and the type of content you're posting. For example, if you're posting motivational quotes, don't post them at 3 am on Sunday. Instead, post them early in the morning. If you're not sure when the best time is to post on Instagram, consider checking the activity of your followers.

The best time to post on Instagram is at least an hour before the time when your followers are most active. This is because most people on the app live in the North American time zone. They are awake around 7 AM EST, 9 PM PST, and 12 AM EST. This is also a prime time for product launches, discounts, and brand announcements.

The best time to post on Instagram is between 11 AM and 2 PM on Tuesday. People are most active on weekdays, so Monday and Tuesday are the best days to post for an increased number of engagement. However, adjusting your posting schedule to suit your audience's daily habits will also help you get the best results.


Wednesday is the best time to post on Instagram if you are trying to boost your engagement. It is believed that this day gets the highest engagement across all niches. In addition, it is a great time to publish videos. You can also publish traditional feeds at lunchtime. If you want to increase your following on the app, you should avoid posting in the early morning hours.

However, the best time to post on Instagram may not always be the same for all niches. For example, if you're posting about sports, you'll have many followers who train in the afternoon. Meanwhile, if you're targeting a fashion niche, you'll have followers who spend their days at work or studying.

Instagram users are usually online during break time, and the best time to post on Instagram at this time may not be optimal for the people from your location. This is why it is vital to know your target audience's time zone when choosing the right time to post.


If you're looking to post on Instagram, there are some key things to know. First of all, the best time to post is between 4 and 5 p.m. on a Thursday. This is the time when most users are scrolling through their feeds during their lunch breaks. This time is perfect for content that people can easily engage with and share with their friends. You can also post during these hours on the other days of the week.

You'll want to avoid posting on Monday, which is the most hated day of the week. This is because Mondays are generally the busiest day of the week, and people simply don't have the time to browse social media. This means that your post will be viewed and liked by a high number of people on a Wednesday. Another good time to post on Wednesday is between 10 a.m. and 3 p.m. Thursday is also a good day to use Instagram Stories as they can attract a lot of engagement.

The best time to post on Instagram depends on your industry. Mornings are best for business posts, while weeknights are good for personal ones. You can experiment to see which times perform better for your audience. If you're unsure about the best time to post on Instagram, try A/B testing to see which days are most popular and which times are less popular. By testing a few different times each day, you'll be able to find the best time for your posts.


The best time to post on Instagram is during the late morning and early afternoon hours. The engagement rate is highest between 7:00 AM and 2:00 PM on Fridays. Sundays are the worst days to post on Instagram due to low engagement rates. It is best to avoid Sundays as most people check their accounts on the morning commute.

On weekdays, most users are online during their lunch breaks. This is when they are most likely to scroll through social media and engage with colleagues. This limited timeframe requires quick and engaging content. However, you can still go live to engage your audience during this time. After work hours, there is less competition so you can post longer-form content.

Instagram posting timing can also depend on the region. Different regions have different time zones and their audience behaviors differ. If your account is located in New York, your followers are spread across two different time zones. While local time zones can be a good starting point, you should make your decision based on your specific audience.


In order to gain the most engagement from your Instagram posts, you have to know the best time to post. The best time to post on Instagram is Saturday between 10 AM and 12 PM. However, posting on Friday or Sunday is not that beneficial. The reason for this is that people are more likely to be offline on the weekends and not interested in engaging with your content.

On Wednesday and Friday, people are most active on the platform. This is because people tend to scroll through their feeds and spend time fraternizing with colleagues. In addition, this time of the week is when people least engage with content, as they aren't likely to read it.

It's important to consider your audience when determining when to post on Instagram. Different regions of the world have different time zones, so the best time to post for a certain region may be different from other regions. For example, accounts based in the U.S. will most likely have a mix of followers from both regions. Nonetheless, using local times for posting can help you find the most effective times for your brand.


While you'll be able to reach more people on Instagram if you post during the early morning or late afternoon hours, Sunday is also an excellent time to post. This is because most people are awake at this time and will be checking their phones. During the regular school and workday hours, people will be checking their phones less. Moreover, they'll be taking their lunch breaks. Sundays also tend to be quieter than the other days of the week.

The time between two to three p.m. on Saturdays and the middle of the day on Sunday is the optimal time for B2B companies. This is because most of the audience will be on their lunch breaks, when they're more likely to scroll through their social media feeds and fraternize with colleagues. However, this time slot has low engagement compared to other days, so it is important to choose content that is easy to share and connect with.

On Sunday, between three and ten pm, you'll be able to reach the largest number of people. Moreover, you can also post during the peak times of Friday and Saturday. If you're trying to reach a wide audience based on English-speaking regions, you'll want to post during these times because your audience will be based in Eastern time zone.

Sprout Social's chart

If you're a business owner and want to maximize your Instagram engagement, you must know the best time to post. Sprout Social's chart shows that a good time to post is during the midday. This is when users are most active on the platform, so posting at this time can increase engagement.

In general, the best time to post on Instagram varies by audience and location. But you can experiment with different posting times by looking at past posts. If you have an Instagram business account, you can also access the insights feature to analyze your past posts. In addition, if you have a dedicated time zone, you can use the "daylight savings time" feature to post whenever you want.

The best time to post on Instagram depends on the type of business and industry you are in. According to Sprout Social's chart, businesses should post during peak engagement hours, but there are also times when posting will result in lower engagement.

Your industry

When to post on Instagram depends on your industry and type of content. Some industries experience higher peak traffic during the morning, while others prefer the evening. While the best times to post on Instagram depend on your specific niche, the general rule of thumb is to post between 10 and 11 a.m. If you want to make sure that your post reaches your audience, avoid posting during peak traffic hours.

The more content you post on Instagram, the better. If you work in the healthcare industry, posting multiple times a day will encourage growth and engage your audience. You may want to avoid posting too much medical jargon, which can kill the social media buzz. Instead, focus on providing relevant content to your target audience.

The best time to post on Instagram depends on your target audience and the location of your audience. If your audience is located on the east coast, then the best time to post is in the morning, while on the west coast it's mid to late afternoon. You may want to experiment and do some A/B testing to find the best time to post for your industry. Fortunately, there are tools available to help you monitor engagement and post schedules on Instagram.

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