How To Make Money On Instagram (from Scratch)

How To Make Money On Instagram

No list of "easy ways to make money" is complete without a mention of Instagram. After all, there are entire social media stars who've built their entire careers on the backs of this popular app. If you're new to the world of making money on Instagram, the process can seem confusing and complicated. How do you start with nothing but an account and end up with thousands (or even millions) in your bank account? Fortunately, we've got all the answers for you here! In this guide, we'll walk you step-by-step through how to build an audience and make serious cash from your work on Instagram.

Regularly share quality, engaging content that reflects you and your brand.

You can make money on Instagram by posting content that is authentic to your brand and reflects your personal style. Take pictures that others can relate to and make sure the picture is well-lit and in focus. Make sure your picture is not pixelated, as this makes it look cheap and unprofessional. Also, use a camera with a good camera resolution for better quality pictures.[2]

Engage with the right people to grow your audience organically.

The second way to grow your audience organically is to engage with the right people. When you first start growing your Instagram account, it can be tempting to follow everyone who follows you. But doing this will dilute your feed and make it look like spam. It’s also not effective because these followers are not likely going to engage with your content or follow back.

You want to focus on engaging with other accounts that have an interest in what you post, or who share similar interests as yours (e.g., if you’re a fitness blogger, find other fitness bloggers on Instagram). If someone follows me for my travel photos and I start following them back just because they followed me first (even though we don't have any mutual interests), then I would be wasting their time as well as my own—because they aren't interested in what I'm posting, so why should they follow me?

Some great ways of finding relevant accounts include:

Build a community around your account.

To build a community around your account, there are several things you can do. First, use stories to communicate with your followers. You can also respond to comments and DMs in a timely manner. When you post something, ask questions and interact with people by responding to their comments or DMs on that post.

It's also important not to just focus on the numbers of followers and likes when it comes to building a community around your account but also how engaged those followers are when they come back for more content from you.

If your friends or family members aren't following you yet then let them know about how much fun Instagram is! Let them know what kind of photos/videos they should be posting too so they can get even more likes than before :)

Get involved with Instagram stories.

Instagram stories are a great way to promote your business or brand. They are an excellent opportunity to show off your latest product, or even just share some fun behind-the-scenes footage of what you do every day.

Try to post an Instagram story everyday! It doesn't have to be anything too formal. Just share something with your audience that will make them want to keep coming back for more.

Work with brands as an influencer.

As an influencer, you can work with brands that are looking to promote their products and services. You can get paid for writing reviews of products or posting photos of them on your Instagram account. In order to get started as an influencer, you need to:

  • Know what it means to be an influencer and the benefits of being one.

  • Choose a topic that you’re passionate about and specialize in that niche. You can start by using hashtags related to your interests or even create your own hashtag so people know what kind of content they’re going to see from you on a regular basis. For example, if I wanted my brand name “Jasmine” then my hashtag would be #jasminespotlight! It’s important not only because people will recognize where they came from but also because this will help them find more content when searching through these hashtags (like “#jasminespotlight).

  • Find brands who want exposure on social media platforms like Instagram by reaching out personally via email or DM message (direct message) asking whether they would like their product/service advertised through posts showing off how amazing it is! Be specific about how often these posts should happen per week; don't overload them with too many requests at once!

Turn your account into a link-in-bio powerhouse.

Link-in-bio is a tactic used by almost all of the top Instagram influencers to monetize their accounts. It’s really simple and easy to do, but many people don’t know how it works or what tools are best for creating links in your bio.

It might seem counterintuitive (especially if you only have a few thousand followers), but I highly recommend using Linktree or another link building tool to drop links into your bio. Why? Linktree makes it easy for people who click on your profile from organic search results, which can be extremely valuable if you have an audience with specific interests.

If you don't have time or energy for that, though, there's still hope! You can also use hashtags to put affiliate links in front of potential buyers' eyes instead of having them search around social media or Google until they find what they're looking for--and then making sure that person buys something right away before he/she forgets about it entirely. Just make sure those hashtags are relevant and add value so people will actually want them too!

Add calls-to-action to drive engagement and increase sales.

You can also use calls-to-action to drive engagement and increase sales. A call-to-action is a statement or question that encourages the user to do something, like purchase a product or share content.

There are many ways to create an effective call-to-action:

  • Use social proof (like testimonials and reviews) to build trust with your audience.

  • Create urgency by limiting stock or time limits on products, offers, discounts etc., like “Buy now before this offer expires!”

  • Use a clear and simple call to action (CTA) for each post so that people know exactly what you want them to do when they see it in their feed. This could be clicking on an image, sharing content or buying something from your site. You should also include links within each post to help people find what they're looking for quickly and easily - especially if you're directing them somewhere else on Instagram itself!

Create a custom hashtag for your business or brand.

  • First, think of a cool hashtag and make it easy to remember by using your business or brand name. For example, if you sell yoga mats, use #yogamats.

  • Next, make sure to include the company name or brand in the custom hashtag so that viewers know it's yours. For example:

Creating a successful Instagram account takes patience, dedication and creativity, but it can be profitable if you do it the right way.

Creating a successful Instagram account takes patience, dedication and creativity, but it can be profitable if you do it the right way.

  • Being creative is essential to creating content that will stand out from the crowd. If your posts are bland or generic, they won’t attract the attention of many people.

  • Patience is key when building an engaged community on any social media platform. While growth may seem slow at first, it can take time for people to find and follow you so don't get discouraged!

  • Be consistent with your schedule for posting new content as well as responding to comments on older posts/replies (and give credit where credit's due!).


You’ve learned a lot about how to make money on Instagram, and there is so much more to explore. You've probably already thought of dozens of creative ways you could apply this information to your own account. The best thing about Instagram is that it's free and easy to start. There are no rules—just make sure you're having fun and creating exciting content for your followers!

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